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Crowdfunding is 90% Preparation

Crowdfunding is 90% Preparation

Actually, we may be wrong.  It might be 95% preparation.  Not exaggerating. I’ve been approached by potential clients who have launched a campaign, are nowhere near their goal and need help.  I like to rise to a challenge, but at that point it’s like deciding to quit...
The EST Approach

The EST Approach

I’m not afraid of our campaign failing… I’m afraid of it not succeeding to its full potential. Setting up a crowdfunding campaign is like cutting hair: it isn’t hard to do, but it is very hard to do it well.  You may be able to move your fingers to work the scissors,...
The Idea Behind the EST Collection

The Idea Behind the EST Collection

Before e-commerce became a major industry, I was a designer.  Furniture, tools, apparel, environments and even some work on NYFW fashion shows.  As the digital world became bigger, it was a natural draw and I discovered I was pretty good at marketing and selling...
Why Crowdfunding Makes Sense for Established Brands

Why Crowdfunding Makes Sense for Established Brands

Many well-established brands have access to R&D and production capital, market research and a vast network of expert advisors, so the idea of creating a crowdfunding campaign seems like an unnecessary step.  What they’re missing is that crowdfunding is as much a...