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The Idea Behind the EST Collection

The Idea Behind the EST Collection

Before e-commerce became a major industry, I was a designer.  Furniture, tools, apparel, environments and even some work on NYFW fashion shows.  As the digital world became bigger, it was a natural draw and I discovered I was pretty good at marketing and selling...
Why Crowdfunding Makes Sense for Established Brands

Why Crowdfunding Makes Sense for Established Brands

Many well-established brands have access to R&D and production capital, market research and a vast network of expert advisors, so the idea of creating a crowdfunding campaign seems like an unnecessary step.  What they’re missing is that crowdfunding is as much a...
Our Background as FIXER Group

Our Background as FIXER Group

The EST Collection is an experimental (but real) online store and brand where we document growth from day 1 to success, and share how what we learn can be applied to your online business whether you are brand new or well-established. FIXER Group (the creative force...